Care Not Killing - Anti-Assisted Dying Facebook Ads
In late 2024, as the UK Parliament prepared to debate the Assisted Dying Bill, "Care Not Killing" launched targeted Facebook advertisements. These ads featured photographs of over 50 Members of Parliament (MPs) alongside the NHS logo, urging constituents to contact their MPs to oppose the bill. This strategy sparked controversy, with MPs criticizing the use of their images and the NHS logo as misleading.
In late 2024, as the UK Parliament prepared to debate the Assisted Dying Bill, "Care Not Killing" launched targeted Facebook advertisements. These ads featured photographs of over 50 Members of Parliament (MPs) alongside the NHS logo, urging constituents to contact their MPs to oppose the bill. This strategy sparked controversy, with MPs criticizing the use of their images and the NHS logo as misleading.
The campaign primarily targets the general public, aiming to rally constituents to influence their MPs' stances on assisted dying legislation. By focusing on MPs' constituencies, "Care Not Killing" seeks to directly impact parliamentary decisions through constituent engagement.
TARGET AUDIENCE
About the
Campaign -
In late 2024, as the UK Parliament prepared to debate the Assisted Dying Bill, "Care Not Killing" launched targeted Facebook advertisements. These ads featured photographs of over 50 Members of Parliament (MPs) alongside the NHS logo, urging constituents to contact their MPs to oppose the bill. This strategy sparked controversy, with MPs criticizing the use of their images and the NHS logo as misleading.
Core Theme of the Campaign -
1. Formation: Established in 2006, "Care Not Killing" unites various groups to advocate for palliative care and oppose euthanasia and assisted suicide.
2. Advocacy Focus: The alliance emphasizes enhancing palliative care services and preserving existing laws against assisted dying.
3. 2024 Advertising Efforts: In anticipation of the Assisted Dying Bill debate, the campaign launched targeted Facebook ads featuring MPs' images and the NHS logo, urging opposition to the bill.
4. Public Reaction: The use of MPs' photographs and the NHS logo in ads drew criticism from MPs, who deemed the tactics misleading and inappropriate.
5. Ongoing Debate: The campaign contributes to the broader national discourse on assisted dying, reflecting deep divisions in public and parliamentary opinion.