BYU AdLab - "No One is Alone"
The campaign stands out for its ability to convey deep emotional resonance, shedding light on the challenges faced by those affected by Alzheimer's. It not only raises awareness but also fosters empathy, encouraging viewers to engage with the cause.
The commercial garnered significant recognition, winning a College Television Emmy Award in 2024 for Best Student TV Commercial/PSA. This accolade underscores the project's excellence in storytelling and production.
- General Public: Individuals seeking to understand the effects of Alzheimer's disease.
- Caregivers and Families: Those directly supporting loved ones with Alzheimer's.
- Healthcare Professionals: Medical practitioners involved in dementia care.
- Advoca
TARGET AUDIENCE
About the
Campaign -
The campaign stands out for its ability to convey deep emotional resonance, shedding light on the challenges faced by those affected by Alzheimer's. It not only raises awareness but also fosters empathy, encouraging viewers to engage with the cause.
Core Theme of the Campaign -
1. Student Initiative: BYU's AdLab students took the initiative to create "No One is Alone," a commercial highlighting the emotional journey of individuals and families dealing with Alzheimer's.
2. Award-Winning Effort: Their dedication paid off when the commercial won a College Television Emmy Award in 2024, a testament to its impactful narrative and production quality.
3. Emotional Storytelling: The ad masterfully captures the isolation and challenges faced by Alzheimer's patients, resonating deeply with viewers.
4. Raising Awareness: By shedding light on this critical issue, the campaign encourages broader conversations about Alzheimer's and the need for community support.
5. Collaborative Effort: The project exemplifies the power of collaboration among students, combining their skills to produce a meaningful piece.
6. Professional Recognition: The accolades received highlight the high caliber of work emerging from BYU's AdLab, positioning it as a leader in student-led advertising initiatives.
7. Inspiring Future Projects: The success of this campaign serves as inspiration for other students to tackle socially relevant topics through creative mediums.
8. Community Engagement: The commercial not only informs but also invites viewers to empathize and engage with those affected by Alzheimer's, fostering a more supportive community.