Brigham Young University (BYU) - "Signs of Friendship"
The project underscores the power of student creativity and storytelling in addressing social themes, positioning BYU's AdLab as a leader in producing impactful content that resonates on both emotional and societal levels.
The film not only won the Grand Prize in the 2024 Coca-Cola Refreshing Films contest but also secured the Cinemark Fan Favorite Award, showcasing its widespread appeal and recognition.
- General public: individuals who appreciate heartwarming stories about friendship and inclusivity.
- Film and advertising professionals: those interested in emerging talent and innovative storytelling techniques.
- Academic institutions: Universities and colleges aiming to inspire their Students in creative endeavors.
TARGET AUDIENCE
About the
Campaign -
The project underscores the power of student creativity and storytelling in addressing social themes, positioning BYU's AdLab as a leader in producing impactful content that resonates on both emotional and societal levels.
Core Theme of the Campaign -
1. Student Creativity Shines: BYU students Adam Sheets and Destinee Neville crafted "Signs of Friendship," a touching short film about a boy who uses sign language to connect with his new neighbor.
2. Double Honors: Their film not only clinched the Grand Prize in the 2024 Coca-Cola Refreshing Films contest but also won the Cinemark Fan Favorite Award, reflecting its broad appeal.
3. AdLab Excellence: This achievement adds to the accolades of BYU's AdLab, which was named School of the Year by the One Club Young Ones Student Competition in 2024.
4. National Recognition: The film's success highlights the caliber of BYU's film program, drawing attention from industry professionals and academic peers alike.
5. Heartfelt Storytelling: The narrative emphasizes themes of kindness and inclusivity, resonating with audiences and showcasing the students' storytelling prowess.
6. Industry Connections: Participation in the Coca-Cola Refreshing Films program provided the filmmakers with valuable industry exposure and networking opportunities.
7. Community Engagement: The film's recognition as a fan favorite underscores its ability to connect with diverse audiences on an emotional level.
8. Inspiring Future Filmmakers: The project's success serves as motivation for other students to pursue their creative visions and participate in similar competitions.