Bobbie - "Everybody's Gotta Eat" Formula Feeding Normalization Campaign with Molly Baz
By partnering with a well-known chef, Bobbie reframes formula feeding as just another way of providing nourishmente�just like cooking a meal. This fresh perspective makes formula feeding feel natural and celebrated, rather than stigmatized.
This campaign challenges outdated narratives around formula feeding by embracing a lighthearted, food-positive approach, making the conversation about feeding choices feel more inclusive and empowering.
- Parents who Formula-feed, combo-feed, or are considering Formula
- New and expecting moms facing feeding choices
- Families looking for a judgment-free approach to baby nutrition
TARGET AUDIENCE
About the
Campaign -
By partnering with a well-known chef, Bobbie reframes formula feeding as just another way of providing nourishmente�just like cooking a meal. This fresh perspective makes formula feeding feel natural and celebrated, rather than stigmatized.
Core Theme of the Campaign -
1. Breaking the Stigma: Bobbie is tackling the guilt and judgment around formula feeding, making it clear that fed is best.
2. Chef-Approved: Partnering with Molly Baz adds a fun, food-forward twiste�feeding a baby should be as simple and joyful as feeding yourself.
3. Everybody Eats: The message is simple and powerful: all babies need to eat, and how you feed them should never be a source of shame.
4. Humor Meets Advocacy: The campaign takes a playful, relatable approach instead of making formula feeding a heavy or defensive topic.
5. Empowering Parents: It gives parents permission to choose what works best for their families, without pressure or guilt.
6. Bringing Formula into the Conversation: Formula feeding has long been left out of mainstream parenting conversationse�this campaign brings it front and center.
7. Celebrating All Feeding Choices: Whether breastfeeding, pumping, combo-feeding, or formula-feeding, Bobbie makes it clear that all parents deserve support.
8. A Cultural Shift: "Everybody Gotta Eat" isnt just a campaigne�it a movement to change how society views infant feeding.