Blackstone - Build with Blackstone
The "Build with Blackstone" platform is designed with flexibility, allowing it to adapt to various audiences. For instance, it can be tailored to "Build wealth with Blackstone" for financial advisors or "Build your career with Blackstone" for potential recruits, effectively communicating the firm's diverse value propositions.
The campaign's central tagline, "Build with Blackstone," reflects the firm's focus on collaborative partnerships that foster significant value creation across its diverse investment portfolio.
The campaign targets a broad spectrum of stakeholders, including institutional and retail investors, financial advisors, entrepreneurs, job seekers, and communities seeking economic development and growth opportunities.
TARGET AUDIENCE
About the
Campaign -
The "Build with Blackstone" platform is designed with flexibility, allowing it to adapt to various audiences. For instance, it can be tailored to "Build wealth with Blackstone" for financial advisors or "Build your career with Blackstone" for potential recruits, effectively communicating the firm's diverse value propositions.
Core Theme of the Campaign -
1. Emphasis on Partnership: The campaign underscores Blackstone's dedication to building strong, collaborative relationships that drive mutual growth and success.
2. Flexible Messaging: The adaptable nature of the "Build with Blackstone" tagline allows the firm to effectively communicate with diverse audiences, tailoring messages to specific stakeholder needs.
3. Omnichannel Approach: Blackstone employs a comprehensive marketing strategy, utilizing video content, social media, a refreshed website, and experiential marketing to engage with its audience.
4. Brand Evolution: The campaign represents a significant shift in Blackstone's branding efforts, moving towards a more inclusive and expansive brand platform that highlights the firm's role in various sectors.
5. Focus on Value Creation: By emphasizing "build," the campaign highlights Blackstone's commitment to creating transformative value across its investments and partnerships.
6. Engaging Content: The firm has produced various videos and materials that illustrate how stakeholders can "Build with Blackstone," providing insights into their investment strategies and successes.
7. Global Reach: The campaign positions Blackstone as a global partner capable of driving growth and innovation across different markets and industries.
8. Commitment to Innovation: Through this campaign, Blackstone demonstrates its dedication to staying at the forefront of industry trends, continuously evolving to meet the changing needs of its stakeholders.