Ben & Jerry's - Flavor Fanatics
What sets Flavor Fanatics apart is its emphasis on sustainability, with the campaign encouraging eco-friendly choices and promoting awareness about the environmental impact of flavor changes.
Shines with its user-generated content, allowing fans to showcase their creativity by sharing their flavor combinations and experiences with Ben & Jerry's ice cream.
Targeting - Ice cream enthusiasts, encouraging a sense of community among fans who are passionate about trying unique flavor combinations.
TARGET AUDIENCE
About the
Campaign -
What sets Flavor Fanatics apart is its emphasis on sustainability, with the campaign encouraging eco-friendly choices and promoting awareness about the environmental impact of flavor changes.
Core Theme of the Campaign -
1. The campaign fosters a sense of inclusivity by inviting fans to share their favorite flavor combinations.
2. Interactive elements include a platform for users to create and name their custom flavor changes.
3. Ben & Jerry's promotes sustainability by raising awareness about the environmental impact of flavor changes.
4. The campaign showcases diverse and creative user-generated content on various platforms.
5. Social media integration amplifies the reach, encouraging users to participate and share their flavor experiences.
6. Flavor Fanatics extends the brand's commitment to social and environmental responsibility.
7. The campaign features visually appealing content that aligns with Ben & Jerry's playful and colorful brand image.
8. Fans can explore and engage with the campaign through dedicated online platforms and social media channels.