Behr Paint - Color of the Year 2025
Behr's research revealed that 76% of Americans are open to incorporating red into their living spaces, indicating a growing trend toward embracing bold colors in home design.
To celebrate "Rumors," Behr hosted a sweepstakes on Instagram and TikTok, offering participants a chance to win $10,000 to transform their homes using the new color.
The campaign targets homeowners, interior designers, and DIY enthusiasts eager to explore vibrant and contemporary color schemes in their decor projects.
TARGET AUDIENCE
About the
Campaign -
Behr's research revealed that 76% of Americans are open to incorporating red into their living spaces, indicating a growing trend toward embracing bold colors in home design.
Core Theme of the Campaign -
1. Introduction of "Rumors": Behr unveiled "Rumors" as its 2025 Color of the Year, describing it as a deep ruby red that adds warmth and allure to any space.
2. Consumer Insights: The selection of "Rumors" aligns with Behr's findings that a majority of Americans are interested in using red hues in their homes, reflecting a shift toward more expressive interiors.
3. Versatile Applications: "Rumors" is versatile, suitable for accent walls, bedrooms, and even front doors, offering a sophisticated alternative to brighter reds.
4. Color Trends Palette: As part of the 2025 Color Trends Palette, "Rumors" is accompanied by 15 other curated shades, providing a range of options for various design preferences.
5. Exclusive Availability: The color is available exclusively at The Home Depot, ensuring widespread accessibility for consumers and professionals alike.
6. Marketing Initiatives: Beyond the sweepstakes, Behr's campaign includes collaborations with influencers and designers to showcase creative uses of "Rumors" in diverse settings.
7. Expert Endorsements: Design experts commend "Rumors" for its ability to evoke a sense of energy and luxury, making it a standout choice for modern interiors.
8. Encouraging Bold Choices: The campaign encourages consumers to move beyond neutral tones and embrace more vibrant colors, with "Rumors" leading the charge as a bold yet elegant option.