BBC - Eurovision 2023 Campaign
The use of a film to convey the campaign's message. The film, voiced by the 2019 Eurovision winner, adds a personal touch and celebrity endorsement to the campaign, making it more relatable to fans.
The highlight of the campaign is its focus on fostering a sense of community and celebration. By encouraging viewers to host their own Eurovision parties, the campaign aims to enhance the overall experience of the Eurovision Song Contest, turning it into a collective celebration.
Targeting - Eurovision Song Contest enthusiasts, fans, and The general public interested in music and entertainment. The campaign seeks to engage that appreciates the cultural significance and excitement of the Eurovision event.
TARGET AUDIENCE
About the
Campaign -
The use of a film to convey the campaign's message. The film, voiced by the 2019 Eurovision winner, adds a personal touch and celebrity endorsement to the campaign, making it more relatable to fans.
Core Theme of the Campaign -
- The BBC Eurovision 2023 Campaign encourages viewers to host their own Eurovision parties.
- It aims to create a sense of community and celebration among Eurovision fans.
- The campaign uses a film, voiced by a previous Eurovision winner, to convey its message.
- By emphasizing viewer participation, the campaign enhances the overall Eurovision experience.
- The promotion is part of the BBC's coverage of the 67th Eurovision Song Contest.
- With a record-breaking online engagement, the campaign reaches 162 million viewers.
- Eurovision is acknowledged for bringing people and cultures together in a wonderful way.
- The event is held in the UK on behalf of Ukraine, the previous year's winner.