Bayer - Science for a Better Life
Bayer's Grants4Apps initiative exemplifies the campaign's innovative spirit by fostering collaborations with digital health startups, offering mentorship and resources to develop solutions addressing real-world health challenges.
In 2013, Bayer celebrated its 150th anniversary with a global exhibition titled "Science for a Better Life," highlighting 21 key themes that demonstrated the company's contributions to health, science, and agriculture.
The campaign primarily targets healthcare professionals, patients, farmers, and the general public, aiming to raise awareness about Bayer's role in advancing health and agriculture.
TARGET AUDIENCE
About the
Campaign -
Bayer's Grants4Apps initiative exemplifies the campaign's innovative spirit by fostering collaborations with digital health startups, offering mentorship and resources to develop solutions addressing real-world health challenges.
Core Theme of the Campaign -
1. Celebrating Milestones
In 2013, Bayer marked its 150th anniversary, reflecting on a legacy of scientific achievements that have improved quality of life worldwide.
2. Global Exhibitions
The "Science for a Better Life" exhibition toured globally, showcasing Bayer's innovations across 21 themes, from healthcare to agriculture.
3. Educational Initiatives
Collaborations with institutions like Thailand's National Science Museum led to projects such as "Better Science for Better Life," promoting science education among students.
4. Supporting Startups
Through programs like Grants4Apps, Bayer supports digital health startups, fostering innovation in healthcare solutions.
5. Agricultural Development
The campaign emphasizes sustainable agriculture, providing farmers with resources and training to improve crop yields and adapt to climate challenges.
6. Community Engagement
Bayer engages with local communities, offering educational workshops and resources to promote scientific literacy and health awareness.
7. Vision for the Future
The campaign aligns with Bayer's vision of "Health for All, Hunger for None," striving for a world with accessible healthcare and food security.