Barack Obama 2012 Campaign "Empty Chair" Campaign
Uses symbolism to evoke empathy and encourage support for refugees and displaced individuals.
Creates a powerful visual impact, urging viewers to consider the plight of refugees and the importance of empathy.
Targeting - Advocates for refugees, humanitarian organizations, and individuals interested in global social issues.
TARGET AUDIENCE
About the
Campaign -
Uses symbolism to evoke empathy and encourage support for refugees and displaced individuals.
Core Theme of the Campaign -
1. Clint Eastwood's Speech: Clint Eastwood, a known conservative and Republican supporter, was an unannounced speaker at the convention. During his speech, he criticized Barack Obama's policies and leadership while engaging in a conversation with the empty chair.
2. Symbolism: The empty chair was symbolic of Eastwood's perception of Barack Obama's absence or ineffectiveness in addressing various issues.
3. Media Coverage: Eastwood's speech received significant media attention and sparked a wide range of reactions, including both support and criticism. It became a memorable and talked-about moment from the convention.
4. Internet Meme: The "Empty Chair" moment quickly spread across the internet and became the subject of various memes and parodies, with people posting pictures of empty chairs and adding captions or dialogue to create humorous content.
5. Response from Barack Obama: Barack Obama's campaign responded to the "Empty Chair" moment by tweeting a photo of Obama sitting in a chair with the caption "This seat's taken," adding a touch of humor to the situation.