Balmain Beauty - Projet Confidentiel
Projet Confidentiel embodies Balmain's commitment to innovation and luxury. By keeping details under wraps and presenting a minimalist design, the campaign piques curiosity and aligns with the brand's avant-garde approach to fashion and beauty.
The campaign showcases striking visuals, including a matte black, unlabeled fragrance bottle flanked by the Balmain PB logo, emphasizing the brand's aesthetic.
The campaign targets luxury consumers who appreciate high-end fashion and beauty products. It appeals to individuals who value exclusivity, sophistication, and are intrigued by Balmain's fusion of classic elegance with modern design.
TARGET AUDIENCE
About the
Campaign -
Projet Confidentiel embodies Balmain's commitment to innovation and luxury. By keeping details under wraps and presenting a minimalist design, the campaign piques curiosity and aligns with the brand's avant-garde approach to fashion and beauty.
Core Theme of the Campaign -
1. Introduction of Balmain Beauty:Balmain Beauty is set to launch its first luxury fragrance in September 2024, marking the brand's expansion into the beauty industry.
2. Teaser Campaign:The "Projet Confidentiel" campaign serves as a teaser, building anticipation for the upcoming fragrance release.
3. Minimalist Design:The campaign features a matte black, unlabeled fragrance bottle with the Balmain PB logo, creating an air of mystery.
4. Creative Team: Photographed and directed by Carlijn Jacobs, the campaign stars model Akuol Deng Atem, with music by Henri Scars Struck.
5. Leadership Vision: Creative Director Olivier Rousteing expresses that beauty has always been part of his life, marking this as a new era for Balmain.
6. Brand Collaboration: In September 2022, Balmain partnered with The Estee Lauder Companies to develop and distribute this innovative line of beauty products.
7. Digital Engagement: Digital artist Ian Padgham designed an augmented reality video of Balmain Beauty across Paris, blending traditional and modern marketing techniques.
8. Anticipated Launch: The fragrance is scheduled to launch in September 2024, with further details to be revealed closer to the date.