AXE - The Clutch.
The campaign creatively uses the theme of a couple getting "twisted" to symbolize the powerful impact of AXE's fragrance. This playful and unexpected approach reinforces the brand image of confidence and allure, making it stand out from more conventional ads.
The highlight of the campaign is its unique twist where a couple drive takes an unexpected turn, illustrating the irresistible effect of AXE's fragrance. The twist adds a layer of humor and surprise, making the ad memorable.
The primary target audience is young men who are looking to enhance their confidence and appeal. The ad humor and boldness are designed to resonate with a youthful, energetic demographic that values style and charisma.
TARGET AUDIENCE
About the
Campaign -
The campaign creatively uses the theme of a couple getting "twisted" to symbolize the powerful impact of AXE's fragrance. This playful and unexpected approach reinforces the brand image of confidence and allure, making it stand out from more conventional ads.
Core Theme of the Campaign -
The commercial features a couple in a car, setting the stage for a humorous and unexpected scenario.
As the car takes a surprising turn, the scene shifts to showcase the power of AXE fragrance.
The ad employs a clever twist to emphasize how AXE can change the dynamics of a situation.
It designed to be both entertaining and memorable, aligning with AXE's brand identity of confidence and attraction.
The use of humor and surprise helps to engage viewers and make the ad stand out from typical fragrance commercials.
The campaign targets young men, appealing to their desire for confidence and charm.
The playful narrative and bold imagery effectively convey the impact of the product.
e�The Clutche� reinforces AXE's message of making a lasting impression with a touch of humor and style.