Assassin's Creed Ubisoft - This is Your Creed Campaign
Live by the Creed goes beyond traditional advertising by blending gaming elements with reality, creating an engaging crossover where players don't just play the game; they live it.
The campaign's standout feature is the integration of real-world challenges and puzzles that mirror the stealth and strategy elements of the game, allowing participants to experience the Assassin's Creed universe in their own lives.
Targeting - Loyal fans of the Assassin's Creed series, as well as newcomers intrigued by the prospect of merging gaming narratives with real-world experiences.
TARGET AUDIENCE
About the
Campaign -
Live by the Creed goes beyond traditional advertising by blending gaming elements with reality, creating an engaging crossover where players don't just play the game; they live it.
Core Theme of the Campaign -
1. Immersive Challenges: Participants engage in real-world challenges inspired by Assassin's Creed, solving puzzles and completing tasks that mirror the game's themes.
2. Augmented Reality Integration: The campaign utilizes augmented reality AR technology, allowing players to experience the Assassin's Creed world through their smartphones, blurring the lines between the game and reality.
3. Weekly Missions: A series of weekly missions are unveiled, each tying into a different aspect of the Assassin's Creed universe, ensuring sustained player engagement over the course of the campaign.
4. Narrative Unfolding: The challenges and missions are not just standalone experiences; they contribute to an overarching narrative that evolves as players progress, creating a dynamic and evolving storyline.
5. Community Collaboration: Participants are encouraged to collaborate and share their experiences on social media platforms, fostering a sense of community and camaraderie among fans.
6. Exclusive Rewards: Successful completion of challenges unlocks exclusive in-game rewards, creating a tangible link between the real-world activities and the digital Assassin's Creed universe.
7. Live Events: Periodic live events, both online and in selected physical locations, bring participants together for special challenges, Q&A sessions with developers, and exclusive sneak peeks into upcoming Assassin's Creed content.
8. Interactive Storytelling: The campaign employs interactive storytelling techniques, allowing players to influence the direction of the narrative based on their choices and actions during the challenges.
9. Global Leaderboards: Participants can track their progress on global leaderboards, adding a competitive edge to the campaign and encouraging friendly competition among the Assassin's Creed community.
10. Legacy Beyond the Campaign: "Live by the Creed" isn't just a marketing campaign; it leaves a lasting impact by introducing new players to the Assassin's Creed world and strengthening the bond with existing fans, creating a legacy that extends beyond the campaign period.