ASOS - AsSeenOnMe
ASOS took the AsSeenOnMe campaign on tour, providing an opportunity for customers to engage with the brand offline, emphasizing the fusion of online and offline experiences.
The campaign's highlight is its unique approach to user-generated content, showcasing real customers wearing ASOS products and creating an interactive and authentic brand experience.
Targeting - Fashion-forward individuals who shop on ASOS and are willing to share their style on social media platforms.
TARGET AUDIENCE
About the
Campaign -
ASOS took the AsSeenOnMe campaign on tour, providing an opportunity for customers to engage with the brand offline, emphasizing the fusion of online and offline experiences.
Core Theme of the Campaign -
1. ASOS encourages customers to share their own fashion photos on social media using AsSeenOnMe.
2. User-generated content is prominently featured on the ASOS website and in marketing materials.
3. The campaign emphasizes authenticity by showcasing real customers in diverse styles and settings.
4. ASOS took the campaign on tour, bringing the online community into the physical realm.
5. Social commerce is a key element, with customers able to directly purchase featured products.
6. The campaign blurs the lines between online and offline experiences, creating a dynamic brand interaction.
7. ASOS leverages user-generated content to build a sense of community and inclusivity.
8. The initiative enhances customer engagement by making them active contributors to the brand narrative.
9. AsSeenOnMe exemplifies the importance of brand loyalty and customer participation in contemporary marketing strategies.