Asahi - Beyond expected campaign
The campaign's focus on a sensory journey, appealing not just to the visual but also engaging other senses. It creates a unique and immersive experience for consumers, making the brand more than a producte�it's an adventure.
The campaign's key highlight is a hero film that takes consumers on a sensory journey through the vibrant and unexpected world of modern Japan. It emphasizes exploration and encourages individuals to transcend their comfort zones.
Targeting - Individuals who seek excitement, adventure, and a departure from the ordinary. It appeals to those with an adventurous spirit, encouraging them to embrace the unexpected in both life and beverage choices
TARGET AUDIENCE
About the
Campaign -
The campaign's focus on a sensory journey, appealing not just to the visual but also engaging other senses. It creates a unique and immersive experience for consumers, making the brand more than a producte�it's an adventure.
Core Theme of the Campaign -
- "Beyond Expected" is a global campaign by Asahi encouraging exploration.
- The hero film takes consumers on a sensory journey through modern Japan.
- The campaign celebrates breaking boundaries and embracing the unexpected.
- It positions Asahi as more than a beverage, offering a unique adventure.
- Appeals to individuals with an adventurous spirit and a desire for excitement.
- Immersive experiences are a key focus, engaging multiple senses.
- A departure from the ordinary, the campaign encourages a mindset shift.
- "Beyond Expected" is an invitation to elevate life experiences.