Arc'teryx - Made to Last
Arc'teryx's approach to sustainability is rooted in product longevity. By designing gear that withstands the test of time, the brand reduces the need for frequent replacements, thereby minimizing waste. This philosophy aligns with the broader movement towards responsible consumption and environmental stewardship.
Arc'teryx's focus on durability is exemplified through its ReBird program, which includes initiatives like product repair and resale. The ReGear program, a part of ReBird, refurbishes used products for resale, contributing to a circular economy. In 2023, ReGear saw a 50% increase in sales and a 127% rise in trade-ins, indicating growing consumer interest in sustainable practices.
The campaign appeals to environmentally conscious outdoor enthusiasts who value high-performance gear and are interested in sustainable practices. It also attracts consumers seeking durable products that offer long-term value.
TARGET AUDIENCE
About the
Campaign -
Arc'teryx's approach to sustainability is rooted in product longevity. By designing gear that withstands the test of time, the brand reduces the need for frequent replacements, thereby minimizing waste. This philosophy aligns with the broader movement towards responsible consumption and environmental stewardship.
Core Theme of the Campaign -
1. Durability Focus: Arc'teryx designs its products to last, ensuring they can endure extreme conditions and extended use.
2. ReBird Program: This initiative encompasses product repair and resale, aiming to extend the lifecycle of Arc'teryx gear.
3. ReGear Resale: Through ReGear, used products are refurbished and sold, promoting a circular economy and reducing waste.
4. Repair Services: Arc'teryx offers repair services at retail locations and through factory facilities, making it convenient for customers to maintain their gear.
5. Sustainable Design: The brand's design philosophy emphasizes minimalism and functionality, reducing potential points of failure and enhancing product longevity.
6. Collaborative Efforts: Arc'teryx partners with organizations like the UN Fashion Industry Charter for Climate Action to promote low-carbon solutions and industry-wide sustainability.
7. Consumer Education: The brand educates customers on proper gear maintenance, such as regular washing and care, to extend product lifespan.
8. Global Campaigns: Initiatives like "No Wasted Days" highlight the brand's commitment to sustainability and resonate with a diverse community of adventurers.