Arby - Meat Sweat Defense Kit
The surreal aspect of the campaign brings together absurdity and branding, utilizing the comedic concept of meat-themed products to engage audiences in a fun and memorable way.
The campaign features a limited-edition kit including a roast beef-patterned sweatshirt, sweatpants, a moisture-wicking towel, and Old Spice deodorant, all designed to combat the humorous effects of meat consumption.
The primary target audience includes meat lovers, humor enthusiasts, and fans of both Arby and Old Spice who appreciate playful marketing and quirky collaborations.
TARGET AUDIENCE
About the
Campaign -
The surreal aspect of the campaign brings together absurdity and branding, utilizing the comedic concept of meat-themed products to engage audiences in a fun and memorable way.
Core Theme of the Campaign -
1. The campaign humorously addresses a relatable experience after enjoying meaty meals.
2. It includes a lighthearted advertisement that showcases the absurdity of the products.
3. Items in the kit feature a bold roast beef design, appealing to fans of Arby iconic meats.
4. The partnership with Old Spice adds a unique twist, blending food and personal care.
5. Launched with promotional activities, it invites fans to embrace their love for meat with style.
6. The campaign taps into social media, encouraging sharing and engagement among followers.
7. The collaboration highlights the brands' playful personalities and commitment to fun marketing.
8. it positions both brands as innovators in blending humor with consumer products.