American Cancer Society - I Am Hope
By highlighting individual experiences, they create a tapestry of resilience and hope, demonstrating the collective strength in the battle against cancer.
The program empowers cancer survivors and caregivers to share their personal journeys, offering inspiration and encouraging involvement with ACS's mission.
The primary audience includes cancer survivors, caregivers, families, and supporters. Additionally, these campaigns aim to engage the broader community to raise awareness and foster support for ACS's mission.
TARGET AUDIENCE
About the
Campaign -
By highlighting individual experiences, they create a tapestry of resilience and hope, demonstrating the collective strength in the battle against cancer.
Core Theme of the Campaign -
1. Empowerment Through Storytelling: "Voices of Hope" allows survivors and caregivers to share their journeys, inspiring others and promoting involvement with ACS.
2. Honoring Loved Ones: "Lights of Hope" features illuminated displays honoring those affected by cancer, symbolizing hope and remembrance.
3. Seasonal Engagement: The "Hope In All Seasons" challenge encourages fundraising efforts, offering limited-edition merchandise to participants, thereby sustaining engagement throughout the year.
4. Community Involvement: These initiatives foster a sense of community, uniting individuals in the fight against cancer and providing support networks for those affected.
5. Advocacy and Awareness: By sharing personal stories and organizing public displays, these campaigns raise awareness about cancer and the importance of research and support services.
6. Fundraising for Impact: Funds raised through these campaigns support ACS's research, patient services, and advocacy efforts, directly impacting the fight against cancer.
7. Global Reach: Initiatives like "Light Up the Globe" extend ACS's mission worldwide, engaging international communities in cancer awareness and support activities.
8. Continuous Support: Through year-round challenges and events, ACS ensures ongoing support and engagement for individuals affected by cancer, reinforcing the message that hope is ever-present.