American Bankers Association Foundation - Financial Education Initiatives
The Foundation's collaboration with Junior Achievement USA stands out, combining efforts to empower youth with essential money management skills and career readiness, thereby fostering a financially savvy future generation.
In 2025, marking its 100th anniversary, the ABA Foundation launched a nationwide initiative with the ambitious goal of reaching five million Americans over three years through its financial education programs.
- Youth and Students: Programs like "Teach Children to Save" and "Get Smart About Credit" focus on instilling financial literacy from an early age.
- Young Adults: Initiatives aim to guide them in managing credit and making informed financial decisions.
TARGET AUDIENCE
About the
Campaign -
The Foundation's collaboration with Junior Achievement USA stands out, combining efforts to empower youth with essential money management skills and career readiness, thereby fostering a financially savvy future generation.
Core Theme of the Campaign -
1. Celebrating a Century: The ABA Foundation is marking its 100th anniversary in 2025, reflecting on a rich history of promoting financial literacy.
2. Ambitious Outreach: They're on a mission to reach five million Americans over three years with their educational programs, aiming to boost financial well-being nationwide.
3. Youth-Focused Initiatives: Programs like "Teach Children to Save" and "Get Smart About Credit" are designed to equip young people with essential money management skills early on.
4. Engaging Competitions: The "Lights, Camera, Save!" video contest encourages teens to creatively express the importance of saving, making financial education both fun and impactful.
5. Senior Support: Recognizing the unique challenges seniors face, the "Safe Banking for Seniors" program offers resources to protect older adults from financial exploitation.
6. Banker Involvement: The Foundation provides bankers with free, turnkey materials to lead financial education presentations, fostering community engagement and trust.
7. Collaborative Efforts: Partnering with organizations like Junior Achievement USA, the Foundation amplifies its reach, ensuring more individuals benefit from financial literacy programs.
8. Comprehensive Resources: From classroom materials to community workshops, the ABA Foundation offers a wealth of resources tailored to various age groups and financial topics.