Agency for Nature - Lover Nature
The campaign features unique concepts like the Ecokamasutra, which creatively links intimacy with nature, emphasizing the emotional and personal bonds we can form with our surroundings.
One of the standout elements is the use of plantable video game flowers, allowing players to engage with nature in a fun and interactive way while fostering a sense of connection to the environment.
The primary audience is younger people, particularly those who may feel disconnected from nature due to urban lifestyles and digital distractions.
TARGET AUDIENCE
About the
Campaign -
The campaign features unique concepts like the Ecokamasutra, which creatively links intimacy with nature, emphasizing the emotional and personal bonds we can form with our surroundings.
Core Theme of the Campaign -
1. The campaign is part of a larger initiative to encourage a nature-connected lifestyle.
2. It includes a variety of formats such as films, billboards, and real-life experiences.
3. Collaborations with top creative talent from various agencies help diversify the approach.
4. It challenges conventional environmental messaging by using humor and playfulness.
5. The campaigns are designed to be emotionally resonant, addressing feelings of disconnection.
6. By integrating gaming and art, it appeals to modern sensibilities and interests.
7. The overarching goal is to foster a genuine love for nature among youth.
8. It emphasizes that caring for nature can be both enjoyable and rewarding, encouraging sustainable behaviors.