Agena - Paris Deco Off 2024 Collection
Agena's approach to integrating digital technology with traditional textile design is noteworthy. The BOTANEE collection not only showcases innovative patterns but also reflects a deep appreciation for natural elements and artistic expression, offering a fresh perspective in interior design.
The standout feature was the BOTANEE collection, a fusion of art, architecture, and nature, presented through digital wallpapers and textiles. This collaboration with Darlingmind Studio exemplifies Agena's commitment to blending traditional craftsmanship with contemporary design.
- Interior designers and decorators: seeking unique and contemporary Design elements for their projects.
- Homeowners and Design enthusiasts: interested in incorporating innovative and nature-inspired designs into their living spaces.
- Architectural professionals: looking for Design elements that harmonize with both modern and traditional Architectural styles.
TARGET AUDIENCE
About the
Campaign -
Agena's approach to integrating digital technology with traditional textile design is noteworthy. The BOTANEE collection not only showcases innovative patterns but also reflects a deep appreciation for natural elements and artistic expression, offering a fresh perspective in interior design.
Core Theme of the Campaign -
1. Agena at Paris Deco Off 2025: Agena showcased its latest designs at Paris Deco Off, a premier event for interior design enthusiasts.
2. BOTANEE Collection Launch: They introduced the BOTANEE collection, a collaboration with Darlingmind Studio, featuring digital wallpapers and textiles inspired by art, architecture, and nature.
3. Parisian Showcase: Visitors experienced Agena's designs firsthand at their Paris showroom located at Hôtel de l'Industrie, 4 Place Saint-Germain-des-Pres.
4. Design Philosophy: The collection reflects Agena's dedication to blending traditional craftsmanship with modern design, offering unique patterns that resonate with contemporary aesthetics.
5. Inspiration Behind BOTANEE: Drawing from art, architecture, and nature, the BOTANEE collection provides a fresh perspective in interior design, appealing to those seeking innovative and nature-inspired elements.