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Adelaide University - A New Era Begins

In a bold move reflecting modern educational trends, Adelaide University plans to eliminate traditional face-to-face lectures, transitioning entirely to digital learning platforms. This shift aims to provide flexible, self-paced learning opportunities, though it has sparked debates about the future of on-campus interactions.

A notable aspect of the campaign is the strategic partnership with the Adelaide Crows AFL team. Starting in the 2025 season, the university's logo will feature on the back of all playing guernseys for both the AFL and AFLW teams, symbolizing a mutual commitment to excellence and community engagement.

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- Prospective Students: individuals seeking innovative and flexible Higher education opportunities.

- current Students and Alumni: members of the Existing Universities anticipating enhanced resources and networks.

- Academic and industry partners: organizations interested in research collaborations and workforce development.

TARGET AUDIENCE

About the

Campaign -

In a bold move reflecting modern educational trends, Adelaide University plans to eliminate traditional face-to-face lectures, transitioning entirely to digital learning platforms. This shift aims to provide flexible, self-paced learning opportunities, though it has sparked debates about the future of on-campus interactions.

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Core Theme of the Campaign - 

1. Merging Forces: The University of Adelaide and the University of South Australia are joining forces to create Adelaide University, set to open its doors in 2026.

2. Innovative Learning: Say goodbye to traditional lectures! The new university plans to offer flexible, digital learning experiences, allowing students to learn at their own pace.

3. Community Pride: Teaming up with the Adelaide Crows, the university's logo will proudly appear on the team's jerseys starting in the 2025 season, showcasing a strong bond with the local community.

4. Global Ambitions: With around 70,000 domestic students and connections to 400,000 alumni worldwide, Adelaide University aims to make a significant mark on the global education stage.

5. Focus on Equity: The institution is committed to being an equalizer of opportunity, integrating diverse perspectives, including Aboriginal viewpoints, into its curriculum.

6. Career-Ready Graduates: By blending education with real-world experiences, the university aims to produce graduates who are well-prepared for the job market.

7. Research Powerhouse: Focusing on areas like health, green energy, and creative industries, Adelaide University plans to lead cutting-edge research initiatives.

8. Beautiful Setting: Located in Adelaide, recently highlighted as one of the world's most beautiful cities, students can enjoy a vibrant and inspiring environment.

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