111Skin - VIP Client Dinner in partnership with Erdem
By moving beyond traditional backstage collaborations, 111Skin and Erdem curated a unique event that blended fashion and beauty in a personal setting. This approach not only highlighted the compatibility of their products but also fostered deeper connections with their clientele.
The dinner was held at Erdem's flagship store in London, providing guests with an immersive environment that showcased both Erdem's fashion designs and 111Skin's skincare products. This setting allowed attendees to experience firsthand the synergy between the two brands.
The event targeted high-net-worth individuals, fashion enthusiasts, beauty aficionados, and loyal clients of both 111Skin and Erdem, aiming to strengthen relationships and enhance brand loyalty among this discerning audience.
TARGET AUDIENCE
About the
Campaign -
By moving beyond traditional backstage collaborations, 111Skin and Erdem curated a unique event that blended fashion and beauty in a personal setting. This approach not only highlighted the compatibility of their products but also fostered deeper connections with their clientele.
Core Theme of the Campaign -
1. Exclusive Collaboration: 111Skin partnered with Erdem to host a VIP dinner, merging luxury skincare with high fashion during London Fashion Week.
2. Intimate Setting: The event took place at Erdem's London flagship store, offering guests an up-close experience of the brand's latest designs alongside 111Skin's products.
3. Enhanced Client Engagement: This personalized event allowed both brands to connect more deeply with their VIP clients, fostering stronger relationships.
4. Beyond Backstage: Moving past traditional backstage collaborations, the dinner showcased a novel approach to brand partnerships in the fashion and beauty industries.
5. Mutual Brand Exposure: Both 111Skin and Erdem benefited from shared exposure, introducing each other's clientele to their respective products and designs.
6. Curated Experience: Guests enjoyed a curated evening that seamlessly blended skincare and fashion, reflecting the harmonious relationship between the two industries.
7. Positive Reception: The event was well-received, highlighting the effectiveness of innovative collaborations in creating memorable client experiences.
8. Strategic Positioning: By hosting this event during London Fashion Week, both brands positioned themselves at the forefront of luxury and style, reinforcing their status in their respective markets.