1. Dove — Real Beauty Sketches Link:   https://www.youtube.com/watch?v=litXW91UauE Views:  114M+ This campaign went viral because it surfaced a private psychological conflict  and made it socially shareable without forcing public vulnerability. At its core, the campaign wasn’t about beauty standards — it was about epistemic mistrust of the self . Dove revealed that most people’s internal self-image is not just harsh, but systematically inaccurate . The brilliance lay in struc