How To Choose Perfect Brand Archetype & Brand Vibe For Wellness Company

1. Design and Environment

a. Implementation:

i. Space Design: Create a calming and rejuvenating environment that reflects your chosen archetype or vibe. For a Caregiver archetype, use soft colors, natural materials, and comfortable furnishings. For an Explorer
vibe, design spaces that inspire adventure and discovery.

b. Usefulness: A consistent design enhances brand identity, making your wellness space memorable and appealing. It fosters a sense of comfort and alignment with your brand’s promise.

2. Programming and Activities

a. Implementation:

i. Tailored Offerings: Design workshops, classes, and events that align with your archetype or vibe. A Sage brand might offer educational seminars and mindfulness workshops, while a Fun vibe could focus on
interactive group activities and playful wellness challenges.

b. Usefulness: Aligning activities with your brand creates a cohesive experience that attracts the right audience, boosts engagement, and increases customer satisfaction.

3. Staff Training and Behavior

a. Implementation:

i. Employee Training: Train staff to embody your brand archetype in their interactions. A Caregiver archetype should focus on empathy and support, while a Jester vibe encourages playfulness and humor in customer
service.

b. Usefulness: When staff consistently embody the brand, it enhances customer interactions and fosters a positive, memorable experience.

4. Customer Experience and Journey

a. Implementation:

i. Mapping Customer Touchpoints: Ensure every aspect of the customer journey reflects your archetype. For an Innocent brand, create a straightforward, stress-free experience; for a Magician, offer transformative,
immersive experiences.

b. Usefulness: A well-designed customer journey ensures satisfaction and increases the likelihood of repeat visits and referrals.

5. Feedback and Adaptation

a. Implementation:

i. Continuous Feedback: Regularly gather customer feedback to ensure operations align with brand expectations. Use surveys, suggestion boxes, and direct communication to gather insights.

b. Usefulness: Adapting based on feedback keeps your brand relevant and helps you continuously improve the customer experience.

6. Pricing and Value Proposition

a. Implementation:

i. Align Pricing Strategy: Set pricing structures that reflect your brand archetype. A Ruler archetype may offer premium services with exclusive benefits, while an Everyman brand should focus on accessibility and
practicality.

b. Usefulness: Pricing communicates your brand’s market position and sets clear expectations for customers about the value they will receive.

7. Partnerships and Collaborations

a. Implementation:

i. Strategic Partnerships: Collaborate with businesses and organizations that align with your brand archetype. For a Global vibe, partner with diverse wellness practitioners; for a Sparkly vibe, work with lifestyle brands
that promote celebration and joy.

b. Usefulness: Partnerships enhance credibility and broaden your audience reach while providing added value to customers through complementary offerings.

Why It’s Useful:

a. Consistency: Ensures all operations align with your brand identity, creating a cohesive and recognizable experience.

b. Customer Loyalty: Builds emotional connections with clients, making them more likely to return and advocate for your wellness business.

c. Differentiation: Sets your business apart from competitors by providing a unique, branded experience that resonates with your target audience.

d. Efficiency: Streamlines decision-making and operations, providing a clear framework for how your wellness business should operate.

e. Brand Strength: Strengthens your overall brand presence, facilitating marketing, communication, and business expansion.