How To Choose Perfect Brand Archetype & Brand Vibe For Hospitality Company

1. Service Design and Guest Experience
Archetype/Vibe Reflection:
Lover: Create romantic and intimate settings with personalized touches like customized room decorations, romantic dining setups, and bespoke services that cater to couples. Design the guest experience to enhance intimacy and connection, ensuring every detail contributes to a memorable romantic experience.
Explorer: Offer unique local experiences, adventure tours, and cultural immersion activities. Design the guest experience around discovery and exploration, providing personalized recommendations and creating themed experiences that encourage guests to explore the local area.
Usefulness: Tailoring the service design to match your brand archetype enhances the guest experience, creating memorable and engaging stays that align with the brand’s identity and values.

2. Staff Training and Behavior
Archetype/Vibe Reflection:
Hero: Train staff to embody heroism by going above and beyond in their service. Empower them to solve problems proactively, provide exceptional service, and handle challenges with confidence and creativity. Recognize and reward heroic behavior to motivate staff.
Sophistication: Train staff to deliver polished and refined service. Emphasize etiquette, attention to detail, and professionalism in every interaction. Staff should embody elegance and high standards, reflecting the brand’s sophisticated image.
Usefulness: Aligning staff training with the brand archetype ensures that employees deliver service that is consistent with the brand’s identity, enhancing guest satisfaction and reinforcing the brand’s reputation.

3. Facility and Ambiance Design
Archetype/Vibe Reflection:
Cozy: Design spaces with warm colors, plush furnishings, and comforting amenities. Create intimate and inviting common areas where guests can relax and feel at home. Use soothing lighting and soft textures to enhance the feeling of coziness.
Sparkly: Incorporate glamorous and eye-catching design elements such as sparkling chandeliers, luxurious fabrics, and high-end finishes. Create a dazzling atmosphere that makes guests feel like they are part of a celebration or special event.
Usefulness: Designing the facility and ambiance to reflect your brand archetype creates a physical environment that resonates with guests, making their stay more enjoyable and reinforcing the brand’s image.

4. Food and Beverage Offerings
Archetype/Vibe Reflection:
Mysterious: Offer a menu with unique, exotic dishes or surprise elements that create a sense of intrigue and discovery. Use creative presentation and hidden surprises in your food and drink offerings to engage and delight guests.
Connection: Focus on creating a sense of community through shared dining experiences. Offer communal dining options, host local events, and incorporate menu items that highlight local culture and traditions, fostering connections among guests and with the local community.
Usefulness: Tailoring food and beverage offerings to your brand archetype enhances the overall guest experience, making meals an integral part of the brand experience and reinforcing the brand’s identity.

5. Marketing and Promotional Strategies
Archetype/Vibe Reflection:
Global: Highlight international influences in your marketing materials and promote your hotel as a gateway to global experiences. Use imagery and messaging that appeal to a diverse, cosmopolitan audience seeking international flair and cross-cultural experiences.
Deep: Craft marketing campaigns that focus on introspection, self-discovery, and profound experiences. Use storytelling to convey the deeper emotional and philosophical aspects of staying at your property, appealing to guests seeking meaningful and transformative experiences.
Usefulness: Aligning marketing and promotional strategies with your brand archetype helps attract the right audience, effectively communicate the brand’s unique selling points, and build a strong, resonant brand identity.