1. BUSINESS OPERATING MODEL

- ProRata.ai develops technology that enables generative AI platforms to accurately attribute and compensate content owners for their material used in AI outputs.
- The company offers a proprietary algorithmic approach to measure the value of contributing content and calculate proportional compensation.
- ProRata.ai collaborates with major media groups and creators, including Axel Springer, Fortune, Financial Times, The Atlantic, and Universal Music Group, to implement its attribution and compensation model.

2. Brand Intel

- Positions itself as a pro-author, pro-artist, and pro-consumer company, aiming to ensure fair compensation and attribution for content creators in the AI industry.
- Focuses on building partnerships with content owners and AI platforms to establish a fair and transparent content usage ecosystem.
- Aims to address the issue of unauthorized use of intellectual property in generative AI by promoting ethical practices and fair compensation.

3. REVENUE MODEL

- Generates revenue by licensing its attribution and compensation technology to AI companies, enabling them to implement fair content usage practices.
- Shares a portion of subscription revenue with participating content owners on a per-use basis, ensuring creators are compensated for their material used in AI output.
- Plans to monetize its consumer AI answer engine by offering subscription-based access to users, with a portion of the revenue directed to content creators.

4. GROWTH CAMPAIGNS

- Secured partnerships with major media groups and creators, including Axel Springer, Fortune, Financial Times, The Atlantic, and Universal Music Group, to implement its attribution and compensation model.
- Launched a beta version of its AI search engine, gist.ai, to showcase its attribution technology and attract early users.
- Engaged in discussions with global news publishers, media and entertainment companies, and renowned authors to expand its network and influence in the AI industry.

5. GTM Intel

- Utilizes digital marketing strategies, including content marketing, social media engagement, and search engine optimization, to reach target audiences.
- Collaborates with industry influencers and thought leaders to promote its technology and mission.
- Participates in industry events, webinars, and conferences to showcase its solutions and build brand awareness.

6. IMPLEMENTATION OF SAGE BRAND ARCHETYPE

- Positions itself as a thought leader in the AI industry, providing innovative solutions to ethical challenges in content usage.
- Communicates a message of wisdom and authority, aiming to guide the AI industry toward fair and transparent practices.
- Focuses on educating stakeholders about the importance of proper attribution and compensation in the AI ecosystem.

7. Creation of Deep Brand Vibe

- Emphasizes a commitment to fairness, transparency, and ethical practices in the AI industry.
- Builds trust with content creators and AI platforms by offering solutions that protect intellectual property and ensure fair compensation.
- Cultivates a community of creators and AI professionals dedicated to advancing ethical standards in AI content usage.