1. BUSINESS OPERATING MODEL:

- Luxury Swiss brand known for high-end watches and jewelry.
- Vertical integration, from design and manufacturing to distribution.
- Focuses on precision, craftsmanship, and innovation.

2. Brand Intel:

- Positioning as a luxury brand that represents elegance and creativity.
- Strong emphasis on the craftsmanship behind their watches and jewelry.
- Focus on heritage and high-quality materials.

3. REVENUE MODEL:

- Watch Sales: Major income from premium and luxury timepieces.
- Jewelry Sales: Offers exclusive collections of high-end jewelry.
- Custom Design: Bespoke creations for high-net-worth clients.
- Licensing and Collaborations: Partnering with other luxury brands or events for exclusive collections.

4. GROWTH CAMPAIGNS:

- Piaget Possession collection campaign, highlighting a mix of high jewelry and watches.
- Collaborations with celebrities and influential figures to boost brand visibility.
- Heavy focus on exclusive product launches at prestigious events like Baselworld.
- “Master of Watchmaking” series, showcasing craftsmanship and innovation.

5. GTM Intel :

- Use of luxury-focused advertising, including high-end magazines and events.
- Digital presence with a focus on social media engagement and influencer partnerships.
- Personal selling in exclusive retail stores and private events for high-net-worth clients.
- Targeting affluent and style-conscious customers with refined tastes.

6. IMPLEMENTATION OF CREATOR BRAND ARCHETYPE:

- Piaget focuses on innovation and creative freedom, presenting itself as a creator of sophisticated, imaginative designs.
- Emphasizes artistry in watchmaking and jewelry creation.
- Prioritizes unique designs and techniques, reinforcing their reputation for creating original, high-quality pieces.

7. Creating a Sophistication Brand Vibe:

- Elegant, refined, and luxurious designs that appeal to wealthy clientele.
- Use of premium materials like gold, diamonds, and rare gemstones.
- Immaculate craftsmanship showcased in every piece.
- In-store experiences and packaging that reflect exclusivity and high class.