Tastykake "Make Happy Happen"
Creating a feel-good and altruistic brand message
Encouraging acts of kindness and making others happy
Targeting - Individuals seeking positivity and kindness
TARGET AUDIENCE
About the
Campaign -
Creating a feel-good and altruistic brand message
Core Theme of the Campaign -
Campaign: Tastykake "Make Happy Happen"
Concept:
Launch Year: Ongoing
"Make Happy Happen" is a campaign by Tastykake, a brand known for its delicious baked goods and snacks. Launched as an ongoing initiative, this campaign embodies the idea that Tastykake products are a source of simple joy and happiness in everyday life. It positions Tastykake as a brand that brings smiles and satisfaction to consumers.
Key Details:
1. Everyday Happiness:
- The core concept of the campaign is to associate Tastykake with everyday moments of happiness and enjoyment, turning ordinary occasions into something special.
2. Variety of Treats:
- Tastykake offers a variety of baked goods and snacks. The campaign did highlight this range, catering to different tastes and preferences.
3. Nostalgia:
- Tastykake products often evoke nostalgia, especially for those who have enjoyed them since childhood. The campaign did tap into this sentiment.
4. Shareable Moments:
- Tastykake products can be shared with family and friends. The campaign did encourage sharing and togetherness.
5. Quality and Flavor:
- "Make Happy Happen" did emphasize the quality and delicious flavor of Tastykake treats, ensuring satisfaction with every bite.
6. Convenience:
- Tastykake products are often convenient snacks and desserts. The campaign did highlight their on-the-go appeal.
7. Community Engagement:
- The campaign did engage with the Tastykake community through social media, inviting customers to share their happy moments with Tastykake products.
8. Brand History:
- Tastykake did briefly touch on its brand history and heritage as a beloved baked goods brand.
Tastykake's "Make Happy Happen" campaign, an ongoing initiative, positions the brand as a source of everyday happiness and joy. It celebrates the variety, nostalgia, and shareability of Tastykake products, highlighting their quality and convenience. With a focus on community engagement and a nod to its brand history, Tastykake aims to be a cherished part of people's lives, adding a touch of happiness to their everyday moments.