Swoop - The Beach is a Coupon Campaign
The use of a natural element, the tide, to determine the duration of the sale is a captivating and environmentally harmonious approach. The campaign's ephemeral nature made it both visually compelling and emphasized the fleeting opportunity for customers to avail themselves of the special offer.
The campaign's standout feature is the temporal nature of the sale. By sculpting a coupon into the sand, Swoop introduced a unique urgency element, as the offer would disappear with the tide. This creative approach aimed to capture attention and stimulate immediate engagement.
Targeting - Travel enthusiasts, deal seekers, and Individuals looking for unique and time-sensitive promotions. By leveraging the beach setting, Swoop aimed to appeal to A broad audience interested in travel and the excitement of exclusive offers.
TARGET AUDIENCE
About the
Campaign -
The use of a natural element, the tide, to determine the duration of the sale is a captivating and environmentally harmonious approach. The campaign's ephemeral nature made it both visually compelling and emphasized the fleeting opportunity for customers to avail themselves of the special offer.
Core Theme of the Campaign -
- Introduced a giant coupon on a beach in Mazatlán, Mexico.
- Utilized the rising tide as a natural timer for a limited-time sale.
- Merged creativity with environmental awareness by using the beach setting.
- Created a visually compelling and time-sensitive promotional strategy.
- Targeted travel enthusiasts and deal seekers.
- Emphasized urgency by linking the offer's duration to the tide.
- Generated excitement and engagement through the unique, ephemeral nature of the campaign.
- Showcased Swoop's innovative and attention-grabbing marketing approach.