Rocket Lawyer - Your Rights, Simplified
Instead of portraying legal services as intimidating or expensive, Rocket Lawyer positioned itself as a user-friendly, technology-driven platform that makes legal help as easy as booking a service online.
The campaign emphasized how Rocket Lawyer provides simple, digital solutions for common legal needse�such as contracts, legal advice, and business formatione�without requiring expensive lawyers or complicated paperwork.
- Small Business owners and Entrepreneurs
- individuals dealing with personal legal matters
- Freelancers and independent contractors
- People looking for affordable, do-it-yourself legal solutions
TARGET AUDIENCE
About the
Campaign -
Instead of portraying legal services as intimidating or expensive, Rocket Lawyer positioned itself as a user-friendly, technology-driven platform that makes legal help as easy as booking a service online.
Core Theme of the Campaign -
1. Making Legal Help Simple e� The campaign focused on eliminating confusing legal jargon and making law easy for everyone to understand.
2. Affordable and Accessible e� It highlighted how people can get professional legal assistance without high lawyer fees, making it an attractive alternative to traditional legal services.
3. Digital-First Approach e� Rocket Lawyer online platform allows users to create legal documents, consult with attorneys, and get legal guidance anytime, anywhere.
4. Empowering Everyday People e� The campaign encouraged individuals and small business owners to take control of their legal needs without feeling overwhelmed.
5. Clear and Engaging Messaging e� Instead of complicated legal terms, the campaign used simple, relatable language to connect with its audience.
6. Building Trust Through Transparency e� Rocket Lawyer showcased real testimonials and success stories to prove that legal help can be easy and effective.
7. Fast and Convenient e� The campaign emphasized that legal documents and consultations can be completed quickly, removing traditional barriers to legal access.
8. Changing the Legal Industry e� By offering digital legal services, Rocket Lawyer positioned itself as a modern solution challenging the outdated, expensive legal system.