Not on the high street - Dont Gift Campaign
The use of 3D billboards to visually highlight the consequences of wasteful gifting. These billboards serve as a powerful reminder to reconsider our gift-giving practices and opt for more thoughtful choices.
The campaign prominently features a "Not Gifts" range, emphasizing meaningful alternatives to traditional gifts. It seeks to shift the focus from materialistic presents to more thoughtful and lasting experiences.
Targeting - Individuals participating in the Christmas gift-giving tradition, urging them to be mindful of their choices. It appeals to those seeking unique and meaningful gifts while advocating for a more sustainable approach to gifting.
TARGET AUDIENCE
About the
Campaign -
The use of 3D billboards to visually highlight the consequences of wasteful gifting. These billboards serve as a powerful reminder to reconsider our gift-giving practices and opt for more thoughtful choices.
Core Theme of the Campaign -
- Not on the High Street's "Don't Gift" campaign promotes thoughtful and sustainable gifting.
- The campaign discourages wasteful gifts that contribute to environmental issues.
- A featured "Not Gifts" range offers alternatives to traditional presents.
- 3D billboards visually emphasize the impact of thoughtless gifting on the environment.
- The initiative encourages a shift towards more meaningful and lasting experiences.
- Not on the High Street aims to redefine the Christmas gift-giving narrative.
- The campaign aligns with broader efforts to promote eco-friendly and mindful consumer choices.
- By advocating for conscious gifting, the campaign contributes to a more sustainable holiday season.