Netflix - Griselda
It was designed to celebrate Griselda Blanco as a "girlboss" figure, which has drawn mixed reactions. This approach attempts to humanize a figure involved in serious criminal activities, stirring debate over how such narratives are presented in popular media.
The campaign gained attention for its provocative approach, including a controversial advertisement that featured a truck mimicking cocaine use, which sparked conversations about the glorification of drug culture.
The campaign primarily targets young adults and true crime enthusiasts, especially those interested in dramatic retellings of real-life stories. It also aims to attract fans of Sofía Vergara and audiences looking for bold storytelling.
TARGET AUDIENCE
About the
Campaign -
It was designed to celebrate Griselda Blanco as a "girlboss" figure, which has drawn mixed reactions. This approach attempts to humanize a figure involved in serious criminal activities, stirring debate over how such narratives are presented in popular media.
Core Theme of the Campaign -
1. The campaign revolves around the life of Griselda Blanco, a powerful drug lord in the 1980s.
2. It seeks to blend entertainment with social commentary on drug culture.
3. Featuring a well-known actress like Sofía Vergara draws new viewers and increases appeal.
4. The marketing strategy includes bold visuals and provocative themes, generating buzz and discussions.
5. Critics and viewers are divided on the portrayal of Griselda as a role model versus a criminal figure.
6. Netflix aims to capture the audience's curiosity about the dark yet fascinating world of organized crime.
7. The campaign has sparked conversations about the morality of glamorizing drug trafficking and its implications on society.