MMB - Toaster Swatches Campaign
MMB took the idea of color swatches and applied it to toasts, emphasizing the diverse range of shades achievable with their toaster. It cleverly played on the idea that just like colors, there are numerous shades of toasts
The campaign introduced "toast color swatches," leveraging the concept of color swatches for toasts. This innovative approach aimed to showcase the precision and variety of toast shades the Revolution Toaster could produce
Targeting - Potential clients interested in advanced toaster technology and those who appreciate precision and variety in toasting
TARGET AUDIENCE
About the
Campaign -
MMB took the idea of color swatches and applied it to toasts, emphasizing the diverse range of shades achievable with their toaster. It cleverly played on the idea that just like colors, there are numerous shades of toasts
Core Theme of the Campaign -
- MMB's Toaster Swatches campaign for Revolution Cooking's toaster was a standout in 2023.
- It creatively introduced "toast color swatches" to showcase the toaster's precision.
- The concept cleverly borrowed from color swatches, highlighting the diverse range of toast shades achievable.
- Targeting those interested in advanced toaster technology, the campaign aimed to appeal to individuals valuing precision in toasting.
- The innovative approach set it apart, making it the best marketing campaign of 2023