Lotto max - Dream Bars
The campaign creatively combined the joy of indulging in ice cream with the anticipation of winning a lottery prize. It transformed a routine lottery purchase into a multisensory and enjoyable experience.
The standout feature was the fusion of a delightful ice cream experience with the excitement of a potential lottery win. Each Dream Bar acted as a lottery ticket, adding a thrilling element to the traditional concept of buying lottery tickets.
Targeting - A broad audience, appealing to both ice cream enthusiasts and those interested in lottery games. The innovative approach aimed to engage a diverse demographic, offering a unique product with a chance for a significant prize.
TARGET AUDIENCE
About the
Campaign -
The campaign creatively combined the joy of indulging in ice cream with the anticipation of winning a lottery prize. It transformed a routine lottery purchase into a multisensory and enjoyable experience.
Core Theme of the Campaign -
- Innovative Concept: Dream Bars served as both ice cream and lottery tickets, providing a novel and exciting experience.
- Dual Enjoyment: Customers could savor the delicious ice cream while participating in the anticipation of a potential lottery win.
- Limited-Time Offer: The campaign likely had a specific duration, creating a sense of urgency and exclusivity.
- Charitable Aspect: Some reports mentioned that proceeds from Dream Bars sales were directed towards a charitable cause, reflecting a commitment to social responsibility.
- Pop-Up Presence: Dream Bars were available at LOTTO MAX Dreamery pop-ups, adding a physical and experiential dimension to the campaign.
- Local Availability: The bars were accessible in specific locations, contributing to a community-focused strategy.
- Positive Engagement: The campaign aimed to enhance positive customer engagement by integrating joy, indulgence, and the thrill of potential winnings.
- Media Presence: The Dream Bars likely garnered attention through various media channels, combining traditional and digital marketing strategies.