Kraft Mac & Cheese - Mac Attack
The campaign cleverly plays on the nostalgia and comfort associated with mac and cheese, positioning it as a must-have addition to a beloved fast-food item. This mash-up of two iconic foods taps into consumer sentiment, creating a humorous and relatable proposition.
A key highlight is the dedicated campaign website where fans can support the petition. The site includes fun features like auto-generated tweets, allowing users to easily share their support and spread the word on social media platforms.
The target audience primarily includes young adults and families who enjoy fast food and are nostalgic about childhood comfort foods. This demographic is likely to appreciate the humorous and playful nature of the campaign.
TARGET AUDIENCE
About the
Campaign -
The campaign cleverly plays on the nostalgia and comfort associated with mac and cheese, positioning it as a must-have addition to a beloved fast-food item. This mash-up of two iconic foods taps into consumer sentiment, creating a humorous and relatable proposition.
Core Theme of the Campaign -
1. Playful Stunt: The campaign uses humor to engage consumers by "petitioning" for a new menu item.
2. Interactive Website: A dedicated site allows fans to show their support through easy social media sharing.
3. Nostalgia Factor: Taps into feelings of comfort associated with mac and cheese, making it relatable to many.
4. Social Media Buzz: The use of auto-generated tweets encourages user participation and sharing.
5. Iconic Collaboration: Combines two beloved brands, Kraft and McDonald's, enhancing the appeal.
6. Engagement Strategy: Encourages consumer involvement, turning them into advocates for the campaign.
7. Fun Messaging: The lighthearted approach makes it enjoyable for consumers, fostering a positive brand association.
8. Cultural Relevance: Connects with current food trends, where hybrid foods are increasingly popular among consumers.