Geodis - "Together, We Can Do More"
The slogan's versatility allows it to be effectively utilized across different industries. For Orange, it represented technological unity and customer collaboration, while for Geodis, it underscores the importance of partnerships and collective efforts in logistics.
In 2008, Orange underwent a significant rebranding effort with the slogan "Together, We Can Do More," aiming to unify its services across multiple countries and technologies. This initiative led to a substantial increase in brand value, with Orange climbing 17 places in Millward Brown's Top 100 Brands valuation that year.
- Orange: Telecommunications consumers seeking integrated and innovative services.
- Geodis: businesses and partners in need of comprehensive logistics solutions.
TARGET AUDIENCE
About the
Campaign -
The slogan's versatility allows it to be effectively utilized across different industries. For Orange, it represented technological unity and customer collaboration, while for Geodis, it underscores the importance of partnerships and collective efforts in logistics.
Core Theme of the Campaign -
1. "Together, We Can Do More" serves as a powerful message of collaboration.
2. Orange's 2008 campaign used this slogan to symbolize a unified technological approach.
3. The rebranding led to increased brand valuation and customer engagement for Orange.
4. Geodis adopts a similar philosophy, emphasizing partnerships to enhance logistics services.
5. The slogan's adaptability makes it effective across various industries.
6. Both companies leverage this message to foster unity and drive innovation.
7. The approach highlights the benefits of working together to achieve greater results.
8. This philosophy resonates with audiences seeking collaborative and efficient solutions.