FlowerAura - Love Delivered
By sharing real-life stories and engaging content on social media, FlowerAura highlighted its role in countless love stories, reinforcing its position as more than just a gifting service.
The introduction of a commemorative sleeve in the packaging added elegance and sentimentality, enhancing the gifting experience.
- Individuals seeking meaningful Valentine's Day gifts.
- Couples celebrating their relationships.
- Anyone looking to express love and appreciation to special people in their lives.
TARGET AUDIENCE
About the
Campaign -
By sharing real-life stories and engaging content on social media, FlowerAura highlighted its role in countless love stories, reinforcing its position as more than just a gifting service.
Core Theme of the Campaign -
1. Celebrating a Milestone: FlowerAura marked its 14th anniversary by launching the "Love Delivered" campaign, reflecting on its journey of connecting hearts.
2. Curated Valentine's Collection: The campaign featured a special Valentine's Day collection, including personalized gifts, premium flower arrangements, and exclusive surprises for each day of Valentine's Week.
3. Elegant Packaging: To add a touch of sophistication, FlowerAura introduced specially crafted packaging with a commemorative sleeve embodying the campaign's theme.
4. Seamless Delivery: Ensuring that distance doesn't hinder expressions of love, FlowerAura offered reliable delivery services, making it easy to surprise loved ones anywhere.
5. Engaging Content: Through social media platforms, FlowerAura shared engaging content, encouraging customers to keep the "Aura" high with thoughtful surprises.
6. Customer-Centric Approach: The campaign emphasized FlowerAura's role in creating memories and bridging distances, positioning the brand as an integral part of countless love stories.
7. Commemorative Theme: "14 Years of Delivering Love" was the central theme, celebrating the trust and relationships built over the years.
8. Valentine's Week Surprises: The campaign included exclusive surprises designed for each day of Valentine's Week, capturing the essence of love and celebration.