CT Nassau - "Innovative Mattress and Furnishing Fabrics at Las Vegas Market"
Unlike traditional fabric showcases, CT Nassau integrated interactive demonstrations, allowing visitors to feel and test the materials firsthand. They also emphasized how their fabrics contribute to better sleep hygiene and longer-lasting furniture.
The campaign main focus was on cutting-edge fabric technology that enhances sleep quality, including temperature-regulating, moisture-wicking, and antimicrobial properties in mattress and upholstery fabrics.
- Mattress and furniture manufacturers looking for high-performance fabric solutions.
- Retailers and industry professionals attending the Las Vegas Market.
- Interior designers searching for innovative, sustainable textiles.
- hospitality and Healthcare industries interested in durable, easy-to-clean materials.
TARGET AUDIENCE
About the
Campaign -
Unlike traditional fabric showcases, CT Nassau integrated interactive demonstrations, allowing visitors to feel and test the materials firsthand. They also emphasized how their fabrics contribute to better sleep hygiene and longer-lasting furniture.
Core Theme of the Campaign -
1. Showcasing the Future of Sleep Fabrics e� CT Nassau used the Las Vegas Market to introduce next-gen mattress and furnishing fabrics designed for comfort and longevity.
2. Temperature Control & Moisture-Wicking e� Their fabrics featured cooling technology and moisture-wicking properties, making them ideal for hot sleepers.
3. Antimicrobial & Hypoallergenic Benefits e� The materials were engineered to resist bacteria, allergens, and odors, promoting better sleep hygiene.
4. Sustainability in Focus e� CT Nassau highlighted its use of eco-friendly and recyclable textiles, appealing to brands committed to greener production.
5. Interactive Experience e� Visitors could touch, feel, and test the fabrics, experiencing firsthand how they improve comfort and durability.
6. Partnership Opportunities e� The showcase aimed to attract furniture and mattress brands looking for innovative materials to incorporate into their products.
7. Designed for Both Residential & Commercial Use e� The fabrics werent just for home mattressese�they also catered to hospitality, healthcare, and office furniture.
8. Reinforcing Industry Leadership e� By presenting at the Las Vegas Market, CT Nassau solidified its position as a leading innovator in textile solutions for sleep and furniture.