1. Business Operating Model

Manufacturing: Eastpak utilizes global manufacturing partnerships, focusing on quality and sustainability.

Distribution: Products are sold through various channels, including retail partners, online marketplaces, and their own e-commerce platform.

2. Brand Intel

Target Audience: Focuses on young, adventurous consumers who value style and functionality.

Brand Positioning: Positioned as a trendy and durable brand for urban explorers and students.

Value Proposition: Offers unique designs and high-quality materials that combine practicality with style.

3. Revenue Model

Product Sales: Primary income from the sale of bags, backpacks, and accessories.

Collaborations and Limited Editions: Special collections and partnerships with artists and designers.

Merchandising: Additional revenue from branded apparel and accessories.

4. Growth Campaigns

Social Media Campaigns: Engaging content that promotes adventure and travel, encouraging user-generated content.

Collaborative Projects: Partnerships with influencers and artists to expand reach and attract new customers.

5. GTM Intel

Content Marketing: Blogs and videos showcasing product features and adventure stories.

Email Campaigns: Targeted newsletters featuring new arrivals and special promotions.

Event Sponsorships: Participation in lifestyle and music festivals to enhance brand visibility.

6. Explorer Brand Archetype

Adventure Messaging: Campaigns highlight exploration and adventure, encouraging customers to share their journeys.

Community Engagement: Organizing events and challenges that resonate with the explorer spirit.

7. Connection Brand Vibe

Storytelling: Sharing authentic stories from customers and influencers about their adventures with Eastpak products.

Interactive Engagement: Encouraging customers to connect via social media with challenges and giveaways.