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Real Estate & Construction
PropTech
Customer Experience Management
CoUrbanize
Built a civic-engagement position by turning public-comment collection into an entitlement-risk and approval-acceleration system, despite serving fragmented municipalities, developers and planning teams with long, politically sensitive sales cycles.
1
MODEL
NAME MODEL DATA
BUSINESS MODEL
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HOW THEY BUILT IT
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HOW TO ARCHITECT IT
Define how your brand should think, feel, speak, and differentiate. DATA
DISTRIBUTION MODEL
NAME MODEL DATA
HOW THEY OPERATIONALIZED
HOW TO REPLICATE WHAT WORKED
dm
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Define how your brand should think, feel, speak, and differentiate. DATA
| PATTERNS OF THIS MODEL
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What companies with this model reveal
| OPPORTUNITY INTELLIGENCE
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Untapped Business Model / Gaps / Goldmines / Pits
Patterns & Insights
2
MARKET
NAME MODEL DATA
MARKET TYPE
NAME MARKET TYPE DATA
WHY THEY WON
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ENTRY STRATEGY
NAME MARKET TYPE DATA
EXECUTION
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FOOTHOLD STRATEGY
NAME MODEL DATA
Define how your brand should think, feel, speak, and differentiate. DATA
GROWTH CAMPAIGN
CAMPAIGNS THAT WORKED
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KEY LEARNING
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gc
Market Context
| MARKET INTELLIGENCE
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| MARKET ENTRY PLAYBOOK
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How to enter
| FOOTHOLD STRATEGY PLAYBOOK
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How to get the first strong position
MARKET PATTERNS & PLAYBOOK
3
MONEY
NAME MODEL DATA
REVENUE MODEL
NAME MARKET TYPE DATA
PRICING MODEL
NAME PRICE DATA
WHY THEY WON
Define how your brand should think, feel, speak, and differentiate. DATA
Define how your brand should think, feel, speak, and differentiate. DATA
TARGET AUDIENCE
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CUSTOMER BUYING BEHAVIOUR
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| PRICING INTELLIGENCE
What makes this model effective & make customers pay
Define how your brand should think, feel, speak, and differentiate. DATA
PRICE & REVENUE
| Revenue Risk - The biggest threat to revenue stability
Define how your brand should think, feel, speak, and differentiate. DATA
Where the model can break
4
MOTION
Connection Brand Vibe
Connection Brand Vibe
NAME MODEL DATA
GROWTH EXPANSION MODEL
NAME MARKET TYPE DATA
HOW THEY EXPAND
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COMPETITIVE STRATEGY
NAME PRICE DATA
HOW THEY COMPETE
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GROWTH ENGINE
GTM
NAME MARKET TYPE DATA
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Define how your brand should think, feel, speak, and differentiate. DATA
SUSTAINING MOATS
NAME MARKET TYPE DATA
moat
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| MOAT INTELLIGENCE
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Why this company remains defensible
ARR Journey - what to do at each stage
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COPY PLAYBOOK : What Worked → What Failed → What to Replicate → What to Avoid
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