World Energy Council - "Redesigning Energy for People and Planet"
An intriguing aspect of the campaign was its emphasis on "Humanising Energy," a series produced in collaboration with BBC StoryWorks. This series shared inspiring stories from diverse communities worldwide, highlighting how energy transitions impact everyday lives and emphasizing the human element in energy discussions.
The Congress marked the centennial celebration of the World Energy Council, reinforcing its vision to convene power for the common good. The event facilitated solutions-led dialogues, focusing on redesigning energy systems to improve billions of lives while ensuring a healthy planet.
- energy professionals: industry leaders, policymakers, and innovators Engaged in the energy sector.
- government officials: decision-makers involved in shaping energy policies and regulations.
- Academia and researchers: Scholars focusing on energy studies, sustainability, and technological advancements.
- General public: individuals interested in understanding and Contributing to sustainable energy transitions.
TARGET AUDIENCE
About the
Campaign -
An intriguing aspect of the campaign was its emphasis on "Humanising Energy," a series produced in collaboration with BBC StoryWorks. This series shared inspiring stories from diverse communities worldwide, highlighting how energy transitions impact everyday lives and emphasizing the human element in energy discussions.
Core Theme of the Campaign -
1. Centennial Celebration: The 26th World Energy Congress in Rotterdam wasn't just another conference; it marked 100 years of the World Energy Council's commitment to global energy discussions.
2. Global Participation: Imagine over 4,000 energy leaders from 118 countries coming together under one roof to brainstorm the future of energy.
3. Tackling the Energy Trilemma: The Congress zeroed in on a pressing challenge: how do we ensure energy is secure, affordable, and sustainable all at once?
4. Human Stories: Through the "Humanising Energy" series with BBC StoryWorks, attendees delved into real-life stories, showcasing how energy transitions touch everyday lives across the globe.
5. Interactive Dialogues: The event wasn't just about listening; it was about engaging. Participants joined workshops and sessions, sharing insights and co-creating solutions for a sustainable energy future.
6. Informing Decisions: Discussions were enriched by the latest insights from the World Energy Council, including reports like the 2024 World Energy Trilemma Report and the World Energy Issues Monitor.
7. Looking Ahead: The ideas and collaborations sparked in Rotterdam are set to influence upcoming events, like the World Energy Week in Panama (October 2025) and the next World Energy Congress in Riyadh (October 2026).
8. Unified Vision: At its core, the campaign championed a collective goal: redesigning energy systems that prioritize both people and the planet, ensuring a sustainable and equitable energy future for all.