Feel Well
Positioning Westin as a wellness-focused hotel brand
Creating a sense of comfort and wellness in hotel stays
Targeting - Travelers seeking relaxation and well-being
TARGET AUDIENCE
About the
Campaign -
Positioning Westin as a wellness-focused hotel brand
Core Theme of the Campaign -
Campaign: Westin Hotels "Feel Well"
Concept:
Launch Year: Ongoing
"Feel Well" is a campaign by Westin Hotels & Resorts, a global hotel chain known for its focus on wellness and hospitality. Launched as an ongoing initiative, this campaign embodies the idea that Westin is committed to providing guests with a holistic and rejuvenating experience that promotes well-being during their stay. It positions the brand as a place where travelers can rejuvenate and feel their best.
Key Details:
1. Wellness-Focused Hospitality:
- The core concept of the campaign is to convey that Westin Hotels prioritize the wellness and well-being of their guests.
2. Heavenly Bed:
- Westin is known for its Heavenly Bed. The campaign did highlight the comfort and quality of this feature.
3. Fitness and Spa:
- The campaign did showcase Westin's fitness facilities and spa services, promoting physical and mental wellness.
4. Nutritious Dining:
- Westin offers nutritious dining options. The campaign did emphasize the availability of healthy and delicious meals.
5. Sleep Well:
- "Feel Well" did touch on Westin's "Sleep Well" program, which includes amenities and services designed for a restful night's sleep.
6. Mindfulness and Relaxation:
- Westin did offer mindfulness and relaxation programs. The campaign did promote these as ways to de-stress and rejuvenate.
7. Local Activities:
- The campaign did highlight local activities and experiences that contribute to guests' overall well-being during their stay.
8. Brand Values:
- "Feel Well" campaign did outline the core values and principles that guide Westin's commitment to wellness and hospitality.
"Feel Well" is an ongoing campaign by Westin Hotels & Resorts that positions the brand as a place where guests can prioritize their well-being and rejuvenation. It celebrates Westin's wellness-focused hospitality, comfortable amenities, nutritious dining, and commitment to providing a holistic experience. The campaign aims to resonate with travelers seeking a hotel stay that promotes relaxation, wellness, and feeling their best during their journeys.