University of Edinburgh - Discover a City of Learning
Rather than focusing solely on academics, the campaign blends the university experience with the essence of Edinburgh itself. It shows how the city becomes part of a student learning journey, with its museums, festivals, history, and innovation hubs offering invaluable learning experiences outside the classroom.
The campaign highlights Edinburgh rich academic heritage, world-class faculty, and vibrant student life, all set against the backdrop of one of the world most historic and inspiring cities. It showcases the university role in shaping leaders, thinkers, and innovators, emphasizing research, student experiences, and opportunities beyond the classroom.
The campaign is aimed at prospective students (both undergraduate and postgraduate), parents, and academic professionals who seek a world-class education in a culturally rich and globally connected city.
TARGET AUDIENCE
About the
Campaign -
Rather than focusing solely on academics, the campaign blends the university experience with the essence of Edinburgh itself. It shows how the city becomes part of a student learning journey, with its museums, festivals, history, and innovation hubs offering invaluable learning experiences outside the classroom.
Core Theme of the Campaign -
1. Learning Beyond the Classroom e� The campaign emphasizes that studying at Edinburgh is not just about lectures and bookse�it about learning from the city culture, history, and dynamic atmosphere.
2. A Historic Yet Modern Education e� It highlights how Edinburgh offers centuries-old academic excellence combined with cutting-edge research and innovation.
3. Vibrant Student Life e� The campaign brings attention to the university diverse student body, cultural events, and extracurricular activities, making it a place where students can truly find their community.
4. City as an Educational Hub e� Edinburgh itself is presented as a living classroom, where students can engage with world-renowned museums, arts festivals, and business networks.
5. Global Recognition and Prestige e� The campaign reinforces the university reputation as one of the top institutions in the world, attracting students and researchers from all over the globe.
6. Future Career Opportunities e� It highlights Edinburgh as a city that provides students with internships, industry connections, and research opportunities, helping them build successful careers.
7. Engaging Digital Storytelling e� The campaign effectively uses videos, social media, and virtual tours to give prospective students an immersive experience of what studying in Edinburgh feels like.
8. A City That Inspires e� Ultimately, the campaign sells the idea that choosing the University of Edinburgh means choosing a city that will inspire, challenge, and shape you for a lifetime.