United Nations & JCDecaux - "Make a Safety Statement" promoting road safety worldwide.
By leveraging JCDecaux's extensive outdoor advertising network, the campaign ensures widespread visibility across numerous countries and cities, effectively reaching diverse audiences in their daily environments.
A standout aspect of the campaign is its collaboration with prominent figures who lend their voices to promote essential road safety rules, thereby enhancing public engagement and awareness.
The campaign targets all road users globally, including drivers, pedestrians, cyclists, and motorcyclists, aiming to foster a culture of safety and responsibility on the roads.
TARGET AUDIENCE
About the
Campaign -
By leveraging JCDecaux's extensive outdoor advertising network, the campaign ensures widespread visibility across numerous countries and cities, effectively reaching diverse audiences in their daily environments.
Core Theme of the Campaign -
1. Global Collaboration: The United Nations partnered with JCDecaux to address the critical issue of road safety on an international scale.
2. Celebrity Involvement: Renowned personalities participate in the campaign, advocating for adherence to simple safety measures to protect lives on the road.
3. Extensive Reach: Utilizing JCDecaux's outdoor advertising platforms, the campaign disseminates its message across approximately 80 countries and 1,000 cities over a two-year period.
4. Clear Messaging: The campaign emphasizes straightforward actions, such as wearing seatbelts and adhering to speed limits, to significantly reduce road accidents.
5. Support for UN Goals: This initiative aligns with the United Nations' Sustainable Development Goals, particularly those focused on ensuring healthy lives and promoting well-being for all.
6. Community Engagement: By featuring relatable public figures and accessible messaging, the campaign encourages communities to actively participate in fostering safer road environments.
7. Educational Component: Beyond advertisements, the campaign includes educational efforts to inform the public about the importance of road safety and the impact of individual actions.
8. Long-Term Vision: The initiative seeks to instill lasting behavioral changes among road users, contributing to a sustained decrease in traffic-related incidents globally.