UberEats - Best Friends campaign
The campaign takes a unique approach by using celebrity figures to illustrate the joy and camaraderie that can arise from using UberEats and Uber One. It goes beyond the traditional promotional strategies to create a narrative that resonates with the audience on a personal and emotional level.
The portrayal of the delightful friendship between Robert De Niro and Asa Butterfield. Through fun and heartwarming vignettes, the campaign showcases the two stars enjoying Uber rides around London and savoring dishes from various restaurants available on the UberEats platform.
Targeting - Individuals who appreciate the convenience of food delivery services and ride-sharing. The campaign aims to attract those interested in joining Uber One, a membership designed for people who enjoy good food and exploring different places.
TARGET AUDIENCE
About the
Campaign -
The campaign takes a unique approach by using celebrity figures to illustrate the joy and camaraderie that can arise from using UberEats and Uber One. It goes beyond the traditional promotional strategies to create a narrative that resonates with the audience on a personal and emotional level.
Core Theme of the Campaign -
- Hollywood stars Robert De Niro and Asa Butterfield feature in the UberEats Best Friends campaign.
- The campaign promotes Uber One, a membership for food enthusiasts and explorers.
- Vignettes showcase the on-screen friendship, emphasizing shared experiences using UberEats.
- The duo travels around London in Ubers, ordering meals from various restaurants.
- The narrative focuses on the joy and convenience of using UberEats and Uber One.
- Heartwarming moments highlight the unexpected friendship formed through the campaign.
- The campaign aims to resonate with a broad audience interested in food delivery and ride-sharing.
- it creates a memorable and emotional connection between the brand, the audience, and the featured celebrities.