Treasure Cave Cheese - Treasure Cave Cheese's Funky Blue
The campaign's use of a funky, musical approach to promote a cheese product is quite innovative. Instead of focusing solely on the taste or quality, it leverages humor and music to create a fun and engaging experience. This unconventional method helps the product stand out in a market that often relies on more straightforward advertisements.
The standout feature of this campaign is its catchy, upbeat music paired with whimsical characters. The combination creates a memorable and entertaining ad that effectively highlights the distinctive taste of Treasure Cave blue cheese.
The campaign targets adventurous food lovers and cheese enthusiasts who appreciate bold flavors and a playful approach to marketing. It designed to appeal to a younger demographic as well as those who enjoy quirky and entertaining ads.
TARGET AUDIENCE
About the
Campaign -
The campaign's use of a funky, musical approach to promote a cheese product is quite innovative. Instead of focusing solely on the taste or quality, it leverages humor and music to create a fun and engaging experience. This unconventional method helps the product stand out in a market that often relies on more straightforward advertisements.
Core Theme of the Campaign -
The campaign is called "Funky Blue" and features Treasure Cave Cheese blue cheese.
Created by the advertising agency Carmichael Lynch.
The ad includes a funky, catchy tune that adds a musical element to the campaign.
Quirky, animated characters dance and sing, creating a lively and fun atmosphere.
The approach highlights the unique, bold flavor of the blue cheese in an engaging way.
It aims to stand out by using humor and music rather than traditional cheese advertising methods.
The target audience includes adventurous food lovers and cheese enthusiasts who enjoy playful, entertaining content.
The campaign memorable nature helps it leave a lasting impression and differentiates Treasure Cave Cheese from competitors.