TIME Magazine - The 100
The TIME100 list is notable not only for celebrating positive contributions but also for acknowledging individuals who have significantly impacted the world, regardless of the consequences of their actions.
The 2024 TIME100 list featured prominent figures such as singer-songwriter Dua Lipa, football quarterback Patrick Mahomes, actor Taraji P. Henson, and Yulia Navalnaya, a leader in Russia's opposition movement.
The campaign appeals to a global audience interested in current affairs, influential personalities, and emerging leaders across various sectors.
TARGET AUDIENCE
About the
Campaign -
The TIME100 list is notable not only for celebrating positive contributions but also for acknowledging individuals who have significantly impacted the world, regardless of the consequences of their actions.
Core Theme of the Campaign -
1. Annual Recognition: Each year, TIME Magazine publishes the TIME100 list, highlighting the world's most influential individuals.
2. Diverse Categories: The list encompasses a wide range of categories, including pioneers, leaders, titans, artists, innovators, and icons, reflecting the multifaceted nature of influence.
3. Global Representation: Honorees come from various countries and industries, showcasing a diverse array of backgrounds and achievements.
4. Commemorative Gala: An annual gala event is held in Manhattan to honor the TIME100 recipients, bringing together influential figures from around the world.
5. Editorial Selection: The final list is curated by TIME's editors, with input from previous honorees and the magazine's international writing staff, ensuring a comprehensive evaluation process.
6. Public Engagement: Prior to the official list's release, a Reader's Poll allows the public to vote, with the winner being included in the TIME100, fostering audience participation.
7. Multimedia Features: The campaign includes in-depth profiles, interviews, and multimedia content, providing readers with insights into the honorees' lives and contributions.
8. Extended Initiatives: Beyond the main list, TIME has introduced related projects like TIME100 Talks and TIME100 Impact Awards, further engaging with influential figures and their work.