The Body Coach - Movement Hour Initiative
This initiative challenges traditional workday structures by integrating dedicated time for movement, reflecting a shift towards holistic employee well-being and acknowledging the benefits of physical activity on productivity and mental health.
The Movement Hour is scheduled for March 5, 2025, from 3:00 to 4:00 PM GMT, during which businesses across the UK are encouraged to allow employees to dedicate an hour to physical activity, promoting both physical and mental health.
- Employers and Business leaders aiming to enhance workplace wellness
- Employees seeking to incorporate more physical activity into their workday
- Health and wellness advocates supporting organizational Health initiatives
TARGET AUDIENCE
About the
Campaign -
This initiative challenges traditional workday structures by integrating dedicated time for movement, reflecting a shift towards holistic employee well-being and acknowledging the benefits of physical activity on productivity and mental health.
Core Theme of the Campaign -
1. Purpose of Movement Hour: Joe Wicks introduced the Movement Hour to inspire businesses to prioritize employee health by allocating time for physical activity during work hours.
2. Scheduled Timing: The inaugural Movement Hour is set for March 5, 2025, from 3:00 to 4:00 PM GMT, with flexibility for businesses to choose a suitable time if the designated slot isn't feasible.
3. Participation Encouragement: Businesses are encouraged to pledge their participation, with over 600 companies already signed up, demonstrating a collective commitment to employee well-being.
4. Activity Flexibility: Employees can engage in various forms of movement, from intense workouts to leisurely walks, catering to diverse fitness levels and preferences.
5. Health Benefits: Regular physical activity during the workday can alleviate stress, improve mental clarity, and reduce the risk of chronic diseases associated with sedentary lifestyles.
6. Company Culture Shift: The initiative encourages a cultural shift within organizations, promoting a balance between work responsibilities and personal health.
7. Long-Term Vision: Beyond the inaugural event, the Movement Hour aims to integrate regular physical activity into daily work routines, fostering sustained employee wellness.
8. Support and Resources: Participating businesses receive access to resources and support from The Body Coach to effectively implement the Movement Hour and inspire their workforce.