Tableau - Data Night Out
By transforming iconic city landmarks into exclusive event spaces, Tableau's Data Night Out exemplifies how tech conferences can blend professional development with cultural immersion, fostering deeper community engagement among attendees.
In 2014, Tableau hosted Data Night Out at Seattle Center, marking the first private event to utilize the entire 84-acre campus. The celebration featured 13 local music acts, including a finale by Sir Mix-A-Lot with the Seattle Rock Orchestra under the Space Needle, offering attendees a unique fusion of data culture and Seattle's vibrant arts scene.
- Data Professionals: Analysts, scientists, and engineers seeking networking and knowledge-sharing opportunities.
- Business Leaders: Executives and managers interested in leveraging data analytics for strategic decision-making.
- Tableau Users: Individ
TARGET AUDIENCE
About the
Campaign -
By transforming iconic city landmarks into exclusive event spaces, Tableau's Data Night Out exemplifies how tech conferences can blend professional development with cultural immersion, fostering deeper community engagement among attendees.
Core Theme of the Campaign -
1. Unique Venues: Data Night Out events are hosted in distinctive locations, such as Seattle Center and Fremont Street in Las Vegas, providing attendees with memorable experiences.
2. Local Entertainment: The events showcase local talent, offering diverse musical performances that resonate with the host city's culture.
3. Culinary Delights: Attendees enjoy a variety of food options reflecting regional flavors, enhancing the immersive experience.
4. Networking Opportunities: The relaxed atmosphere encourages meaningful connections among data enthusiasts from around the world.
5. Exclusive Access: Participants gain entry to renowned attractions, such as the Space Needle and Chihuly Garden and Glass, fostering a sense of exclusivity.
6. Creative Collaborations: Partnerships with local artists and performers enrich the event's cultural authenticity.
7. Memorable Experiences: By combining data-centric discussions with entertainment, Data Night Out leaves a lasting impression on attendees.
8. Community Building: The event strengthens the global data community by providing a platform for shared experiences and learning.